Toyota

Peru is one of the countries with the worst highways and road signs. This leads to many accidents and feelings of insecurity for new drivers. This fear of driving causes people to repeatedly fail driving tests every year.

Toyota, the leading car brand in Peru, sought out the drivers who failed their driving test with the lowest scores. They put  their safety assistance systems to the test to help these drivers overcome their fears, give them security when driving and help them pass their driving test.

Credits

• Client: Toyota Peru

• Advertising Agency: Circus Grey Lima, Peru

• CCO: Juan Gomez De la Torre

• ECD: Charlie Tolmos

• CD: Cesar Godenzi, Ricardo Toyohama

• Copywriter: Joseph Ruiz

• Art Director: Edwin Mayuri

• Account Director: Valeria Malone

• Postproduction: Miguel Chiesa