The billboard bar
National friendship day is an important date in Peru. But as the day approached, many people couldn’t make plans. That’s why Pilsen Callao, the “friendship beer” and also the country’s most famous beer, gave people a plan that literally fell from the sky.
Credits
Client: Pilsen Callao Beer, Backus
Advertising Agency: Publicis Group Lima, Peru
CCO: Pepe Rázuri
ECD: Bruno Reggiardo
CD: Rafael Garcia - Keni Mezarina - Diego Izquierdo
Copywriter: Joseph Ruiz
Account Director: Raúl López-Guerra